I downloaded the Instagram iPhone App on my iPhone after I read a review that they added the tilt and shift effect. I loved this App, the effects reflect retro style photography but what I liked the most is two things: the first thing is the tilt and shift effect which is a nice simulation of the tilt and shift lens. The second thing that I loved is the live view of the App while the effects are on!. for example I turned on black and white and also the tilt and shift effect and I can view through the iPhone in black and white plus with the tilt and shift active and I can change the focus live before taking the snapshot. I think I will use my iPhone more frequently from now on for casual photography using the Instagram iPhone App. Big well done for Instagram software team!. Below are the first pics I took without planning or thinking just right out of the iPhone.